Fox trousers (And everything else from Day 1 of the pop-up)

Friday, November 17th 2017
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Matthew Coles of Drake's (and Dominic of Edward Sexton behind)
Francis Paley of Chittleborough & Morgan (a photography magnet...)
Allan's family!

There was a really lovely atmosphere to the opening of our second pop-up shop on Wednesday night.

'A good vibe', James said, and he was precisely right.

Friendly, enthusiastic, interested. A lovely mix of people that all wanted to see and talk about what we were doing.

Thank you everyone (particularly Trunk for the flowers, and Alex and Jake for the champagne).

Aleks Cvetkovic of The Jackal (with emerging Movember 'tache)
Myself and Luca Faloni
Ben St. George and the Rake boys

So, what's new in the 'Permanent Style presents' shop this time around?

Well the first three brands all featured in the Spring: Fox Brothers, Baudoin & Lange and Luca Faloni. (Plus James Girdwood and Permanent Style of course.)

Allan and Bo have their women's collection on display for the first time (more of that later).

James has his Coherence in stock (Fou Fou and Henri) but again, more of that later.

And Permanent Style has the one-piece Friday Polos we launched this week; the Suit-Carrier Holdall; all the books; and odds and ends of the Finest Knitwear and Everyday Denim shirts.

Fox Brothers has a few new things, however - the most unusual of which is a range of trousers.

Douglas and Gianluca, of Fox and Pommella respectively, were talking about this at the last pop-up, and it's nice to see it come to fruition.

The trousers are in cream Fox flannel (370-400g), waist sizes 30-38, and made up by Pommella in Naples.

They have a mid-rise, a slim leg and side adjustors. There is plenty of hand work on display, although not pick stitching down the outside seams.

Inside there is a button fly and a double-buttoned French bearer; the hems are unfinished. Priced at £365.

Of course, cream is not the most practical colour in the world, but it is very versatile, and this has a nice handle for a lightweight flannel.

Elsewhere there are some nice handkerchiefs in silk (above) that has the matte texture and subtle patterns of a suiting.

All in muted colours - something I've been highlighting for a while (particularly at Christian Kimber) but now on display here and at Anglo-Italian.

Fox also has washbags, scarves and blankets (pictured below).

They have also brought a range of samples of limited-edition cloth - rather than the vintage bolts of last time.

By 'limited edition', Fox means cloth that was produced as samples, or as part of previous projects.

There is more than a few metres available (unlike the vintage bolts) but not as much as for the full current collection.

On the pop-up, just a reminder that we are open at 37 Savile Row on Wednesday to Sunday, for the next five weeks (until December 17th).

Every week or two the brands will be swapping round, so make sure you know who is on display, when. Timetable below.

Thank you all.

Week Dates Brand 1 Brand 2 Brand 3
1 Nov. 15-19 Fox Brothers Baudoin & Lange Luca Faloni
2 Nov. 22-26 Fox Brothers Baudoin & Lange Luca Faloni
3 Nov. 29- Dec. 3 The Armoury The Rake Begg & Co
4 Dec. 6-10 Drop 93 The Rake Edward Sexton
5 Dec. 13-17 Shibumi Codis Maya The Workers Club

Photography: Jamie Ferguson @jkf_man

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Good to meet you on Wednesday Simon. The shop looks great and the range of products is excellent. The Fox Brothers selection alone justifies making the trip.

I was pleased to pick up a couple of items from James & Luca and will almost certainly make a return visit in the final week to check out some of the Shibumi & Workers Club products.


It was a fantastic night Simon, all the best for the rest of your time on Savile Row!


Dear Simon,

I am curious if you are going to remove the items from the store after time window allocated to a manufacturer expires? I’m going to be in London on 8-10 Dec and would love to have a closer look at that cream flannel trouser…will it still be stocked? Thank you and congratulations on the opening!



What suit are you wearing?


Don Ferrando

The Fox Bros. Pommella trousers are wonderfull!
Are they with buttons or zipper (I can’t tell from the pictures)


Hi Simon
How can I buy one pair of these wonderful Fox Bros/ Pommella trousers in size 36?
Living in Greece makes it impossible to visit your great pop up shop but I had to ask if there is a way…


Great to read that your opening was a success, Simon. If I did not live some 5,000 miles away, I would have been there with bells on (an archaic American vernacular expression that translates to “with great enthusiasm”) .

You stumped me with “French bearer” so I looked it up to discover that most of my trousers (RTW) have a single-button version. Where pray tell, is the second button – parallel to the first or perpendicular to it? After all, I believe it was Mies van der Rohe who proclaimed that “God is in the details.”

Thanks in advance for considering a response to this bizarre inquiry.


Thank you!

Stuart Wheeler


I noticed the rather magnificent wooden clothes valet that is in your pop-up shop window that is being used to display the cream Fox Brothers -Pommella flannels (refer your first photoIs in your opening night post). Was this a ‘lucky’ find or did you acquire this from the likes of Honorific or Gentleman’s Valet Company. Any details on where one could be sourced would be appreciated.

Many thanks


Dear Mr Wheeler,
Thank you for your kind words.
You are more than welcome to visit our online shop


Is the flannel trousers something for cooler weather? I am not sure if it is wearable in Hong Kong (hot and humid)