So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...

Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London.  There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the knitwe...

*NB: The black shawl actually has black-horn buttons, not light brown as in the sample shown.* After a good few weeks' delay, I'm pleased to say that the Indulgent Shawl-Collar Cardigan is finally back in stock - in a new black iteration as well as n...

This outfit I wore last week really tickled me - I think primarily for its combination of T-shirt and tailoring.  Working the two together in some way (as in this, perhaps Summer equivalent) is often an effective way to achieve the ‘casual chic’...

Wearing a sweater over the shoulders has a lot of negative connotations. But if you can get away with it - because of your style, of where you are, or just because of your personality - it’s incredibly practical. This suit I wore at Pitti earlier i...

I like wearing suits. Not only do I have a lot that I like wearing, but I continue to commission them – not as much as sports jackets, certainly, but consistently. It can be an issue knowing how to wear them without a tie though. I know I have a bi...

I have to say, I was really pleased with the reaction to this year’s PS Awards, which were set out here two weeks ago. It’s always nerve-wracking changing the format of a popular series, but after almost 1000 product recommendations from readers,...

If the last chinos we reviewed in this series were a little more unusual (from Casatlantic) then today we’re back with a very good, very everyday pair.  Similar in that respect to the first brand we covered - Rubato - just more on the workwear en...

So here's the weird thing about Stockholm: nothing is weird. Everything feels normal.  No one wears a mask, and while there’s still social distancing, it's minimal and feels almost like politeness. People do sanitise their hands frequently, and th...

The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March.  Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the final two brands this week: Scott Fraser...

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing again very soon, including the second part...

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well back ...

I began the companion piece to this one - looking at smart trousers - by saying that it was the hardest chapter to write in our Wardrobe Building series.  I was right. I thought this one would be harder, but it’s not. The problem with going fr...

I think there's a useful variable in considerations of how we dress that we haven't talked about explicitly before: how subtle or showy clothes are. I might write a longer piece on it at some point, but I think it's essentially a spectrum from the ve...

I have had these Doek canvas trainers - what could usefully be called tennis shoes - for five years. They have been worn once or twice a week, every week, during that period. So hundreds of times.  With bare feet in the summer, they've occasionally ...

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in menswear today, he is certainly me...

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature.  It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger when he started. It was fun t...

The cut and contours of this, the PS Donegal Coat, will be familiar to most readers. So I’ll focus on the colour to begin with.  This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and black....

I haven’t written about swimming shorts for a long time. Other than a passing reference on our regular ‘holiday snaps’ articles, it’s been over a decade since they were covered on PS. Even back then, it was a pretty short article about Orleba...

In recent years I've been wearing more belts with tailoring, as I've worn other accessories such as ties and handkerchiefs less.  That's meant me upping my belt game, with a couple of commissions from Tightly Stitched, some great belts from Rubato, ...

On Permanent Style we’ve always talked about dressing with subtle elegance - clothing that makes the wearer appear simply well dressed. This is still the style I get most pleasure from. It's a matter of good fit, quality materials, and tasteful com...

A few weeks ago, a reader asked my opinion on a pair of suede boots that were clearly a copy of the popular Open Walk from Loro Piana. That soft, unlaced chukka has become so widespread in a few short years that some don’t even recognise them as a ...

y Philipp Fröhlich Between 1966 and 1970, Barnett Newman, a prominent figure in abstract expressionism, painted four versions of a painting he called ‘Who's Afraid of Red, Yellow and Blue’ (above). I assume Newman foresaw the intimidating effect...

When we develop a new coat with Private White VC, Lucas and I generally travel up to Manchester to them in person, to talk through the idea and dig into the archive.  At the end of last year, when we went up to discuss our ‘English Tweed’ projec...

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particularly nicely.  The overshirt is ...