The Cashmere Rugby - our reintroduction of the classic four-ply quality of Scottish polo - has just been restocked.  A dark navy has been added to last year's flannel grey, covering pretty much all the bases for a slightly classic, slightly better-d...

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different types of PS reader - and his pure...

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared.  It was late afternoon and already get...

The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long.  But in the eight years since it launched, ...

In recent weeks you may have noticed comments have not been published quite as quickly as normal. That’s because I’ve been on holiday - in the north of Portugal, where my wife’s family is from.  It’s a beautiful part of the world, quiet and ...

You might be forgiven for wondering why a luxury Japanese gardening shop opened last year on Chiltern Street - I mean, who buys axes and ladders in Marylebone on a casual Saturday afternoon? The explanation lies in the history of that store, Niwaki, ...

Over the next few months there will a handful of PS events and talks, which will hopefully provide some nice opportunities for us to get together after the long summer, and lead to some stimulating conversation.  The first of these is in three weeks...

Can subcultures ever exist in this century the way they did in the last? Why are logos better on some clothes than others? Why do French men dress like happy Englishmen?  When I introduced this talk with Tony Sylvester I promised a wide ranging mens...

I have had these Doek canvas trainers - what could usefully be called tennis shoes - for five years. They have been worn once or twice a week, every week, during that period. So hundreds of times.  With bare feet in the summer, they've occasionally ...

There is a concept American readers will be most familiar with, and which often surrounds vintage and reproduction military clothing, known as ‘stolen valour’.  It describes how wearing military clothing as a civilian, and particularly medals an...

There is a knit that I’ve always worn under everything. It’s what I wear under a tailored jacket, like the Anthology grey herringbone, but also what I wear under casual clothing like my Connolly tobacco suede.  It goes with the full range from f...

It may still be cold outside (in the UK), but it’s late April and time for a write-up of the Spring/Summer pieces I’ve liked from our favourite brands.  If you have any questions about other releases from these brands (or indeed brands not featu...

Adrian Hogan is a PS reader and an illustrator living in Tokyo. We met at Midori So, a charming Ivy-covered building that’s used as a shared workspace, set on top of a hill in a largely residential area but just a couple of blocks from the Nakamegu...

By Manish Puri with André Larnyoh. Luke Walker is the creative director of the brand LEJ. I still remember the first time I saw him. He was strolling across my local green, wearing faded jeans and a loose shirt that appeared to be somewhat reluctant...

By Tony Sylvester Roughly three years ago I wrote a piece for the Drake’s in-house magazine Common Thread. Given a free rein on any subject I wanted to talk about, I’d started ruminating on the similarities between French and English style, one o...

On a surprisingly warm, sunny day last January we visited the Art Deco villa that is Alfredo Rifugio's headquarters in Naples. It’s not what you expect for an Italian workshop. While there are lots of beautiful little tailors and cordwainers aroun...

I’m pleased to say that the next in our series of talks at Mortimer House will be with Oliver and Carl from Rubato, on March 31st. These events have a really nice atmosphere, with everyone milling around, browsing the products and chatting to the s...

Eight months ago I quit my day job as a financial journalist in order to dedicate myself to Permanent Style. (Many heartfelt thanks for all the messages I’ve received since then.) This prompted an interesting question from readers: How would I dre...

I've come to really like these Rubato chinos, but it’s worth saying from the outset that they're not the originals.  I had them narrowed after a few weeks, as I found the leg too wide. In the thigh it went from 33.5cm to 32cm, and in the hem from ...

  In my recent post on a handkerchief capsule collection, there were quite a few questions about commuting to work by bike. They can be summarised as:What should I keep in the office, and at home?How do I rotate them to avoid things being boring?Is...

One of the things I enjoy most about Permanent Style is the comments from readers.  It’s like each article is a new thread in a forum, with subject raised and then comments, experiences and questions all following, vastly enriching the article?...

  As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. And add a little narrative....

Following a request on last week’s Finagon post – the cardigan we created with John Smedley – here are some details on the rest of the outfit, above.One reader drew attention to the shirt collar, a button-down made by Satriano Cinque, the Neapo...

Ed, London: Office attire where I work is very casual – a lot of jeans and t-shirts, with only very senior people wearing suits. I’d like to incorporate some more formal or dressy items into my work attire but don’t want to stand out too much. ...

This outfit, which was shot for the recent cover story of Plaza Uomo magazine, is probably one of the most casual ever featured on Permanent Style. Much like the first image of our popular ‘Which office are you?’ post, it is the informal end of a...