The guide to shirt collars - and what suits you

Read MoreAug 31st 2020

With the slow disappearance of the tie from the male wardrobe, the shirt collar has become increasingly important. It now bears almost sole responsibility for framing and flattering the face.  However, guides to shirt collars - such as this one -...

The guide to shirt collars - and what suits you

With the slow disappearance of the tie from the male wardrobe, the shirt collar has become increasingly important. It now bears almost sole responsibility for framing and flattering the face.  However, guides to shirt collars - such as this one -...

Aug 31st 2020

The guide to summer jacket cloths

Read MoreJul 24th 2017

In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang straight. Jackets are less res...

The guide to summer jacket cloths

In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang straight. Jackets are less res...

Jul 24th 2017

How to buy 'The Style Guide'

Read MoreApr 10th 2017

Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Please do visit and pick up a copy if...

How to buy 'The Style Guide'

Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Please do visit and pick up a copy if...

Apr 10th 2017

The guide to business shirt fabrics

Read MoreMay 16th 2018

  [This is part of a series that aims to produce a comprehensive guide to shirt fabrics, from the simplest points to the most technical. So far we have introduced the basics of selecting shirt fabric, and gone into depth on weaves and d...

The guide to business shirt fabrics

  [This is part of a series that aims to produce a comprehensive guide to shirt fabrics, from the simplest points to the most technical. So far we have introduced the basics of selecting shirt fabric, and gone into depth on weaves and d...

May 16th 2018

The guide to summer shirt fabrics

Read MoreJun 7th 2019

The aim of a shirt bought for summer might seem easy: to stay cool. But there are several variations here, and crossovers with styles and other functionality. This, then, is our substantive yet focused guide to buying a shirt fabric for the warme...

The guide to summer shirt fabrics

The aim of a shirt bought for summer might seem easy: to stay cool. But there are several variations here, and crossovers with styles and other functionality. This, then, is our substantive yet focused guide to buying a shirt fabric for the warme...

Jun 7th 2019

The guide to cloth: Weaves and designs

Read MoreJan 23rd 2017

The next in our series on Cloth is a guide to weaves and to designs. As with the A-Z this is meant as a reference tool, which we will link to as we publish more detailed pieces about trousers, jackets or overcoats.When we describe the benefits of gab...

The guide to cloth: Weaves and designs

The next in our series on Cloth is a guide to weaves and to designs. As with the A-Z this is meant as a reference tool, which we will link to as we publish more detailed pieces about trousers, jackets or overcoats.When we describe the benefits of gab...

Jan 23rd 2017

'The Style Guide' to launch at Fenwick of Bond Street

Read MoreMar 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick's department store in London - and all are welcome.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. It is constructed ...

'The Style Guide' to launch at Fenwick of Bond Street

On Thursday April 6th, we will be launching our latest book at Fenwick's department store in London - and all are welcome.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. It is constructed ...

Mar 23rd 2017

Introducing: The Sartorial Travel Guide

Read MoreJun 26th 2019

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the PS Shop in the future too.  Ove...

Introducing: The Sartorial Travel Guide

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the PS Shop in the future too.  Ove...

Jun 26th 2019

The Wedding Style Guide: It’s not about you

Read MoreJun 28th 2019

One of the lovely things about the questions and comments we get on Permanent Style is the trends they highlight. In the past two weeks there have been dozens of questions on old posts about wedding attire. So I know everyone is thinking about what ...

The Wedding Style Guide: It’s not about you

One of the lovely things about the questions and comments we get on Permanent Style is the trends they highlight. In the past two weeks there have been dozens of questions on old posts about wedding attire. So I know everyone is thinking about what ...

Jun 28th 2019

The guide to denim and chambray shirtings

Read MoreSep 16th 2019

A denim or chambray shirt can be great with tailoring. Perhaps more than anything else, they have the ability to subvert its corporate, even dandy associations. They reliably give the appearance of being both casual and practical. The two terms, h...

The guide to denim and chambray shirtings

A denim or chambray shirt can be great with tailoring. Perhaps more than anything else, they have the ability to subvert its corporate, even dandy associations. They reliably give the appearance of being both casual and practical. The two terms, h...

Sep 16th 2019

The guide to winter shirt fabrics

Read MoreJan 3rd 2020

I’m a relatively new convert to winter shirts.  Although I’ve had brushed cottons in the past (such as my grey made by Simone Abbarchi, above) it’s only this season that I’ve started wearing heavier flannels and cords.  Perhaps it’s b...

The guide to winter shirt fabrics

I’m a relatively new convert to winter shirts.  Although I’ve had brushed cottons in the past (such as my grey made by Simone Abbarchi, above) it’s only this season that I’ve started wearing heavier flannels and cords.  Perhaps it’s b...

Jan 3rd 2020

The guide to jacket pockets

Read MoreJul 27th 2020

As ever in the lovely, international, interactive community that is Permanent Style, this article was spurred by a reader. He asked about the appropriate configuration of jacket pockets on a suit he was ordering, and I realised we hadn’t covered...

The guide to jacket pockets

As ever in the lovely, international, interactive community that is Permanent Style, this article was spurred by a reader. He asked about the appropriate configuration of jacket pockets on a suit he was ordering, and I realised we hadn’t covered...

Jul 27th 2020

The Guide to Performance Shirtings

Read MoreMar 1st 2019

Performance fabrics are very in. Every retailer seems to be offering travel shirts that resist wrinkling, staining or soaking. Fans of classic clothing are usually sceptical about such fabrics. This is largely because they can seem like a short...

The Guide to Performance Shirtings

Performance fabrics are very in. Every retailer seems to be offering travel shirts that resist wrinkling, staining or soaking. Fans of classic clothing are usually sceptical about such fabrics. This is largely because they can seem like a short...

Mar 1st 2019

The guide to cloth for black tie (or tuxedo)

Read MoreSep 4th 2020

The cloth that you select for a tuxedo (or black tie) probably won’t get as much thought as the design, the shirt or indeed your bow tie. The options are fairly limited, and all those other things will have a greater impact.  But for those that w...

The guide to cloth for black tie (or tuxedo)

The cloth that you select for a tuxedo (or black tie) probably won’t get as much thought as the design, the shirt or indeed your bow tie. The options are fairly limited, and all those other things will have a greater impact.  But for those that w...

Sep 4th 2020

The guide to knitwear fibre: Wool, cashmere and cotton

Read MoreOct 18th 2021

One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In our first chapter of this series - The Gu...

The guide to knitwear fibre: Wool, cashmere and cotton

One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In our first chapter of this series - The Gu...

Oct 18th 2021

The guide to jacketings

Read MoreOct 17th 2016

What makes a cloth suitable for a jacket, but not for a suit?This is a question I know many readers struggle with, particularly as offices become more casual. Without the safety of a dark suit and dark shoes, what should a man wear? Why doesn’t the...

The guide to jacketings

What makes a cloth suitable for a jacket, but not for a suit?This is a question I know many readers struggle with, particularly as offices become more casual. Without the safety of a dark suit and dark shoes, what should a man wear? Why doesn’t the...

Oct 17th 2016

Name that stripe! A guide to shirt stripe patterns

Read MoreOct 7th 2020

With men wearing fewer ties with their jackets these days, shirts carry more of the burden in creating style and interest.  Of course, there is another way to look at it, which is that we have more freedom. Suddenly those bold patterns that were ...

Name that stripe! A guide to shirt stripe patterns

With men wearing fewer ties with their jackets these days, shirts carry more of the burden in creating style and interest.  Of course, there is another way to look at it, which is that we have more freedom. Suddenly those bold patterns that were ...

Oct 7th 2020

A guide to corduroy: Colours, wales, fibres, bunches

Read MoreNov 9th 2022

I’ve been buying and wearing more corduroy in recent years - including the new dark-brown jacket above, from Sartoria Ciardi.  I think the reason is that if you’re not dressing for a formal office, worsted is likely to feel out of place; flannel...

A guide to corduroy: Colours, wales, fibres, bunches

I’ve been buying and wearing more corduroy in recent years - including the new dark-brown jacket above, from Sartoria Ciardi.  I think the reason is that if you’re not dressing for a formal office, worsted is likely to feel out of place; flannel...

Nov 9th 2022

The guide to morning dress: Part three, the final suit

Read MoreJul 15th 2022

y Aleks Cvetkovic Having now been to my first Royal Ascot, it strikes me that the hardest thing to do with morning dress is to get the details right, and in so doing capture a kind of comfortable ‘old school’ elegance without looking like you’r...

The guide to morning dress: Part three, the final suit

y Aleks Cvetkovic Having now been to my first Royal Ascot, it strikes me that the hardest thing to do with morning dress is to get the details right, and in so doing capture a kind of comfortable ‘old school’ elegance without looking like you’r...

Jul 15th 2022

What's been your favourite post?

Read MoreDec 19th 2018

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what your favourite is too. It??...

What's been your favourite post?

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what your favourite is too. It??...

Dec 19th 2018

A vintage shopping story: M47 Parka

Read MoreOct 14th 2019

This week is vintage week. You didn't know that, but it is. We're starting today with an article on a vintage piece of mine; we continue on Wednesday with the advice of three experts on buying vintage; and we finish on Friday with an interview about ...

A vintage shopping story: M47 Parka

This week is vintage week. You didn't know that, but it is. We're starting today with an article on a vintage piece of mine; we continue on Wednesday with the advice of three experts on buying vintage; and we finish on Friday with an interview about ...

Oct 14th 2019

The guide to worsted suitings

Read MoreOct 31st 2016

Choosing a suit cloth is, in some ways, harder than any other area of clothing. Because they all look so similar.  If we leave aside the more aesthetic - and subjective areas - of colour and pattern, we are left with dozens of similar-looking suiti...

The guide to worsted suitings

Choosing a suit cloth is, in some ways, harder than any other area of clothing. Because they all look so similar.  If we leave aside the more aesthetic - and subjective areas - of colour and pattern, we are left with dozens of similar-looking suiti...

Oct 31st 2016

The Style Guide: accessories style, as more stockists announced

Read MoreJun 12th 2017

This is an update on availability of our book The Style Guide - with the sweet sweetener of an extract from the Accessories chapter. So far, The Style Guide has sold just over 1000 copies, out of a total run of 2000. So they're going pretty fast - ...

The Style Guide: accessories style, as more stockists announced

This is an update on availability of our book The Style Guide - with the sweet sweetener of an extract from the Accessories chapter. So far, The Style Guide has sold just over 1000 copies, out of a total run of 2000. So they're going pretty fast - ...

Jun 12th 2017

The Guide to Flannel

Read MoreDec 18th 2017

A couple of years ago, a friend asked me for advice on dressing down his normal suit-and-tie wardrobe. Like many men, he wore suits (in worsted wool) to the office, and jeans or chinos at the weekend. The office was becoming more casual, however, a...

The Guide to Flannel

A couple of years ago, a friend asked me for advice on dressing down his normal suit-and-tie wardrobe. Like many men, he wore suits (in worsted wool) to the office, and jeans or chinos at the weekend. The office was becoming more casual, however, a...

Dec 18th 2017

Shopping in person at Marrkt, York

Read MoreMar 11th 2022

I was in York last week. It’s where my wife grew up, and I’ve been dozens of times over the years, though not for the past three or four. The centre has a lot more closed shops since Covid; it’s quite sad. But I did notice one big new shop on P...

Shopping in person at Marrkt, York

I was in York last week. It’s where my wife grew up, and I’ve been dozens of times over the years, though not for the past three or four. The centre has a lot more closed shops since Covid; it’s quite sad. But I did notice one big new shop on P...

Mar 11th 2022