The survey we did of Spring/Summer pieces in the shops was very popular back in June. This Autumn/Winter, therefore, we thought we’d do two separate ones - the first (today) on winter knitwear, and the second (in a couple of weeks) on winter coat...

Our ever-popular Friday Polos are back in stock, in the four colours of navy, brown, green and light grey. You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes section. We dropped w...

Few things annoy me more than waste.  I know there are more important reasons to support the selling or donation of second-hand clothes: sustainability, accessibility, the environment and so on. But it's waste that irritates me.  I've said before (...

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However, the things I wanted to fe...

From today, our Finest Knitwear is available to buy in the online shop.  There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we still have both V-neck and cr...

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shirt. That denim is now available ...

Everyone you speak to about Cody Wellema (above) agrees on two things. That he’s a lovely, lovely man. And that his hats are top notch.  I can certainly attest to the former - and the latter I’ll cover when I review the hat I’m having made, in...

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I was pretending to ...

You know how you wake up at 4am, with thoughts of bag sizes, invitations and lease contracts running round your head? And then, how the extremely unhelpful thought occurs: What if no one comes? What if I’m just standing there in an empty shop, ...

This is the summer jacket that Hong Kong outfit Prologue have been making for me over the past six months. It is finally ready, with two fittings, and I think the result is great. It’s not perfect, but the fit is good and the work solid too. If...

On the final day of the pop-up shop back in October, it occurred to me to bring in my blue PS Oxford shirt - to show how it had softened with age.  The response was telling. Half of the people that felt it bought one on the day, and several of the o...

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse.  So why am I confident that Permanent Style can survive this turmoil? What revenue streams support that, and what investment...

Nicholas Templeman is a bespoke shoemaker, an ex-John Lobb lastmaker who now works out of his home in North London. We've been working on a pair of derby shoes for the past year, and they're near completion. So I thought it would be good time to writ...

Sometimes a jacket really impresses you from the off - the try-on, the fitting, everything just beautifully done from the start.  It doesn't happen very often, and it doesn't necessarily make a difference to the finished garment; but it's a very goo...

I was in York last week. It’s where my wife grew up, and I’ve been dozens of times over the years, though not for the past three or four. The centre has a lot more closed shops since Covid; it’s quite sad. But I did notice one big new shop on P...

  It feels great to say it: Permanent Style 2015 is now live, and ready to buy. You can place orders here. I know the first few have already gone, to some inquisitive readers who were searching around the Hanger Project site (who are doing all ful...

Note: General Eyewear now has a store in Soho as well as the Camden HQ - details here. General Eyewear has historically been a source of vintage inspiration for glasses, supplying designer brands and costume designers. But as it has starting selling ...

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be afraid of taking inspiration...

The Spring/Summer collections may be arriving in stores, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with rollnecks. The wonderful thing about a rollneck is that it is both very practical and very stylish....

At Permanent Style (www.permanentstyle.com), one of our top priorities is the privacy of our visitors. This Privacy Policy document describes the types of information that are collected and recorded by Permanent Style and how we use them. If you have...

I don’t wear pyjamas to sleep in. I’ve always found them too constricting, and prefer underwear. However, ever since I had children (mine are now 10 and 7) I’ve put on pyjamas when I get up. With kids you’re more likely to be getting up t...

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus the artisan of the year award wh...

Permanent Style: - Does not take money for content - Covers all and every brand, whether products are discounted or free, or not - Covers those brands in the same way, whether products are free or not - and, Does not allow brands to have any influenc...

I’ve been short-sighted since I was young, and as a result have always worn glasses. Even when I switched to contact lenses as a teenager, I continued to have glasses as an alternative, both for style and health.  Once you start to become interest...

So, there was a pair of Retrospecs sunglasses. From the 1930s - originals, as all Retrospecs are. In rolled gold, not the cheaper-looking gold plate. Filigree work around the frame - all of which is different for each tiny batch. Perfect fit. But I...